Inventing Desire: Inside Chiat/Day
In a business where crashing two brand new Nissan sports cars is all in a day's work, the ad agency Chiat/Day produced groundbreaking ads for a quarter of a century, including the futuristic “1984” commercial for Apple Computer and the Energizer Bunny campaign.
Inventing Desire is the firsthand account of a maverick agency trying to keep its edge – and of its owner, who had to decide whether he preferred to be immortal or irreplaceable.
“An unusual, highly stimulating book. . . a fly-on-the wall’s view of a once-hot company at a precarious moment in its history. . .an absorbing account of the agency’s attempt to answer the perennial: ‘How big can we get before we get bad?’”
– The Wall Street Journal
[Order] https://www.amazon.com/Inventing-Desire-Hottest-Business-Advertising/dp/0671723464
More Articles
How to tell if that peach is ripe? Ask Southern California’s ‘Produce Hunter’
Shopping at the Santa Monica Farmers’ Market, Karen Beverlin reached into a five-pound box of tart Belle Magnifique cherries, grabbed a couple and ate them.
A celebration-worthy bread pudding
It was my daughter’s first birthday, 27 years ago, and two couples, serious eaters, were coming by with their kids for lunch.
Yes, pastry chefs are real chefs and women are leading the baking revolution
For decades, the typical restaurant kitchen in the U.S. operated on faulty logic: Women can’t cook. Baking isn’t real cooking. The conclusion? Women can bake.
Caught between new tech money and a growing homelessness crisis, restaurants on one street in Venice, California, are trying to keep its identity alive
Jason Neroni lives on Rose Avenue, though his house is 10 minutes away. The chef and managing partner at The Rose Venice spends more waking hours there than he does at home.
Second Helpings
Subscribe for updates, articles, and commentary directly to your inbox.